Attending an offline business conference is an investment—of time, money, and energy. To maximize your return, it’s crucial to prepare with intention.
Before the event:
- Define your goals: Are you looking to learn a skill? Find a partner? Get client leads?
- Research the agenda and speakers. Highlight must-attend sessions.
- Connect with attendees on LinkedIn and set up a few meetups in advance.
During the event:
- Be fully present. Avoid checking emails or taking calls unless absolutely necessary.
- Ask questions, participate in discussions, and don’t be shy to introduce yourself.
- Take notes, but more importantly, write down 3 things you will act on each day.
After the event:
- Follow up with contacts within 48 hours.
- Review your notes and create an action plan.
- Share your experience online or with your team—it helps you process and share value.